In many ways, marketing is a game of trend watching. The marketer who'south best at spotting and using trends earns their concern market share, brand recognition, and ultimately, revenue.

But how do you search for trends? And where exercise you start?

Well, since it owns more than than 92% of the global search engine market, the answer to both of these questions is, Google.

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How many people employ Google?

Google controls a fiddling more than 92% of the search engine market share worldwide. That includes 72% of the desktop market place and 92% of the mobile search engine market place.

Google'southward nearest competitor, Bing, merely holds 2.5% of market share, while Yahoo accounts for 1.5%. The distribution has remained relatively stable over the by few years with Google consistently challenge competitive victory thanks to detailed search results, in-depth analytics, and evolving service offerings.

Consider the rapid uptake of "Google" as a verb significant, "to search" — "I'll just Google it," "can't you Google that?" "isn't information technology on Google?" Information technology's not an exaggeration to say that when it comes to searching for information online, Google is — by far — the digital frontrunner.

How many Google searches per twenty-four hours?

Google doesn't share its search volume information. Yet, information technology's estimated Google processes approximately 63,000 search queries every 2nd, translating to five.vi billion searches per 24-hour interval and approximately two trillion global searches per year. The average person conducts betwixt three and four searches each twenty-four hour period.

Google also makes efforts to personalize search results, in turn, increasing the chances that users volition opt for Google the next time they have a question. For users that aren't logged into a Gmail or another Google business relationship, the visitor uses anonymously stored browser cookies to get a sense of search histories and preferences.

For users signed into their Google account, Chrome's browser history provides the information necessary for Google to construct a contour based on age, language preference, gender and search preferences, which informs the blazon of search results returned. Location offers an easy example of this approach — if users have location services turned on, Google search results will be filtered past geographic location to increase overall relevance.

Now, let's look at a few of this year'southward top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy.

Top Google Search Statistics in 2021

Now that we know how to search for trending topics, let'due south look at how Google influences search with these latest statistics.

  1. The top five Google searches in 2020 were "Election results," "Coronavirus," "Kobe Bryant," "Coronavirus update," and — unsurprisingly — "Coronavirus symptoms." (Google)
  2. More than l% of Google searches end without a click. (Search Engine Land)
  3. 92% of all search queries are long-tailed keywords. (Backlinko)
  4. Every bit of Oct 2020, there were more than 267 million unique U.S. visitors to Google. (Statista)
  5. 89% of URLs and 37% of URLs in positions 1-xx rank differently on mobile and desktop. (SEMRush)
  6. At that place are now more than than 1.8 billion Gmail users worldwide. (TechJury)
  7. Compressing images and text could help 25% of web pages relieve more than 250KB and 10% salvage more than 1 MB. These changes reduce bounce rates and increase page rank on Google SERPs. (Google)
  8. Chrome accounted for 69% of web browser market share in 2020. (Net Marketshare)
  9. In 2021, 56% of web traffic took place on mobile phones. (Broadband Search)
  10. 14% of Google searches are a question. (Backlinko)
  11. In 2020, 500 keywords accounted for eight.4% of all search volume. (Backlinko)
  12. The boilerplate click-through rate for first place on desktop is higher than that of mobile, at 31.v% and 24% respectively. (Avant-garde Spider web Ranking)
  13. Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine — Amazon (15%), YouTube (9%), and Bing (half-dozen%). (Clutch)
  14. 55% of teens employ voice search on Google every day. (Marketing Dive)
  15. 55% of people clicking on Google search ads prefer those to exist text ads. (Clutch)
  16. For every $1 businesses spend on Google Ads, they make an average of $2 in revenue. (Google)
  17. The average click-through rate in Google Ads across industries is iii.17% in the search network and 0.46% on the brandish network. (WordStream)
  18. The average cost-per-click for a keyword is about $0.61. (Backlinko)
  19. The average price-per-click in AdWords across all industries is $48.96 for search and $75.51 for display. (WordStream)
  20. More than 90% of web pages receive cypher organic traffic from Google. Just about v% receive x visits or less each month. (Ahrefs)
  21. A third of all Google searches are for an prototype and thirteen% of SERPs characteristic an "Paradigm Pack." (Moz)
  22. The average keyword is roughly two words long. (Backlinko)
  23. The average conversion charge per unit in AdWords beyond all industries is iii.75% for search and 1.77% for brandish. (WordStream)
  24. In that location are over 190 dissimilar versions of Google Search. (GiT Mag)
  25. 25. When Google opened its proverbial doors in September 1998, it only averaged well-nigh 10,000 daily search queries. ("The Search

With search volumes constantly fluctuating in response to world events and evolving news coverage, information technology'southward worth knowing what searches are trending, how quickly they're ramping upwards, and how they necktie into similar keyword queries.

While one selection is a scattershot arroyo — only type a potential trend term into Google and see how many total results are reported — more targeted options oftentimes provide an easier path to improved search performance.

Let's review some of the well-nigh useful tools available in the section beneath.

How To Detect Trending Searches

  1. Google Trends
  2. Call back with Google
  3. Twitter
  4. BuzzSumo
  5. Feedly
  6. Reddit
  7. Ahrefs
  8. Pocket
  9. Quora

1. Google Trends

Review the "Year in Search," have Google Trends lessons, and run into what's trending at present. You can likewise view the peaks and valleys of topic interest over time, which uncovers seasonality and allows you lot to plan your marketing agenda accordingly. Plus, discover related topics and queries, and identify sub-regions your topic has been trending to better target your campaigns.

google-trends-statistics

2. Think with Google

Discover articles, benchmark reports, and consumer insights that proceed you lot up to speed on search. From ad bidding strategies to make jingles, yous'll find interesting content that helps yous think bigger while staying educated on how to leverage Google search for your business concern.

think-with-google

three. Twitter

Sign on to Twitter for more than vaguely hostile political debates. Use the "trends" feature to uncover what'south trending in your state, country, or around the earth. When you click into a trend, yous'll encounter peak tweets about the topic, relevant news stories, and live responses as well.

twitter-trends Image Source

4. BuzzSumo

Identify the nigh shared content in the previous 12 months or the last 24 hours with BuzzSumo. BuzzSumo allows you to drill downward and clarify the topics that matter to your industry, your competitors, and the influencers you larn from.

buzzsumo-trends

five. Feedly

This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in one place. Add together your favorites and discover new publishers by searching your industry, skills, or — yous guessed information technology — trending topics. Feedly as well allows you to set up keyword alerts, so yous're always tracking the latest trends on topics you're interested in.

feedly-google-trends

vi. Reddit

Freshness and user-based voting determine how content is prioritized on Reddit. A quick visit to the homepage shows you lot trending or pop posts. And, you lot can filter by state or recency for a more relevant feed.

reddit-popular-trends

7. Ahrefs

Bear competitive research, home in on a keyword, or search for trending topics. Ahrefs helps yous identify trending content and shows you what to do to outrank your competitors.

ahrefs-google-search-trends

eight. Pocket

Pocket allows yous to save content from anywhere on the web. Review your content whenever you wish and head to the Explore page to observe trending topics that are relevant to you.

pocket-popular-search

9. Quora

Sign up for Quora and select topic areas that interest yous (east.1000., "startups," "marketing," and "economic science"). Quora will stock your feed with questions related to your content interests. This gives you lot insight into what your customers are request, real-time debates well-nigh competitors, and fifty-fifty allows y'all to answer questions virtually topics y'all have feel in.

quora-trending-topics

Expanding Your Google Affect

Bottom line? Google owns the largest slice of both search and spider web browser market shares and provides a host of interconnected services that empower the company to deliver personalized, real-time search results.

For marketers, this makes Google an irreplaceable tool for boosting consumer loyalty, courting new clients, and improving customer conversions. Armed with actionable trend information and relevant source statistics, marketing teams can expand their Google impact and ensure the right content gets seen by the right customers to jumpstart the sales process.

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Originally published Jun 9, 2021 7:00:00 AM, updated June 09 2021